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WHO WE ARE

Two perspectives.
One shared method.

We are Ana María Domínguez and Isabel Isaac, marketing and buying strategists and lecturers at Universidad Metropolitana (UNIMET). Ana María brings over 20 years of corporate experience and Isabel brings 17. We combine our specialties to adapt large-retailer expertise to businesses of different sizes.

Portrait of Ana María Domínguez

MARKETING · STRATEGIC PLANNING · AI

Ana María Domínguez

A graduate in Social Communication from UCAB and a lecturer at Universidad Metropolitana (UNIMET). A specialist in strategic marketing, brand building and customer experience.

Over 20 years of corporate experience. She has led marketing at BECO and held leadership roles at ZEA BBDO, Draftfcb and JWT, working with retail and consumer brands.

Her career combines the perspective of advertising agencies with hands-on experience leading marketing in retail. She connects consumer research, market intelligence and communication to build value propositions and turn opportunities into business action.

As a consultant and lecturer, she shares that experience to help teams and professionals develop strategic judgment and apply it to their brands' challenges.

Explore her experience on LinkedIn ↗
Portrait of Isabel Isaac

DATA ANALYSIS · STRATEGIC PLANNING · AI

Isabel Isaac

An electrical engineer from Universidad Simón Bolívar, with training in Supply Chain and Logistics at IESA. Founder and principal consultant at Retail Booster, and a lecturer at Universidad Metropolitana (UNIMET).

17 years of corporate experience, including roles at multinational companies such as CEMEX and MSD. Specialized expertise in domestic and international buying, assortment, inventory planning and supplier negotiations.

She combines data analysis, Power BI and applied AI to bring clarity to decisions, protect profitability and develop teams with sound business judgment.

Explore her experience on LinkedIn ↗